TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made videos appearing in their streams. This initiative comes as the service revealed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale rollout. This advancement aligns with a surge in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, from computer-generated images to educational videos, and we want to offer the community the option to see more or less of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, more than 100 million videos are added to the service every day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Users will be able to decrease or raise the volume of AI-generated videos they see by using the topic control setting in the application and picking “AI-generated content”. Other topics that are already be controlled under the filter encompass politics, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag lifelike artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the service will from now on attach an AI-generated watermark to content made using its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is designed to stop users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m awareness program for experts and groups to create educational content about using AI responsibly. This program will support educational bodies specializing in teaching computer science.
Platform Protection
The video-sharing app has supported its moderation strategy, following discussion over plans to cut jobs for numerous review team members in the UK. The company is planning to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official explained that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content before it has to be seen by humans. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
